Money Games: Profiting from the Convergence of Sports and Entertainment

Money Games Profiting from the Convergence of Sports and Entertainment The businesses behind Dubai Sports City the branding of David Beckham and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the en

  • Title: Money Games: Profiting from the Convergence of Sports and Entertainment
  • Author: David M. Carter
  • ISBN: 9780804759557
  • Page: 146
  • Format: Hardcover
  • Money Games: Profiting from the Convergence of Sports and Entertainment

    The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same But, you needn t travel far or be a hard core sports fan to appreciate this fact Whether you play Madden NFL onThe businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same But, you needn t travel far or be a hard core sports fan to appreciate this fact Whether you play Madden NFL on the Wii, use Nike along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete driven commercials, evidence of this transformation is ubiquitous in today s sports viewing and consuming experience.In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry s continued growth and financial success Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question how can the sports business continue to profit from the blurring of sports and entertainment Author David M Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports anchored real estate development, venue technology, and corporate marketing in short, those areas where business opportunities exist now that sports and entertainment have become one.Money Games is a must read for professionals and future leaders of the s

    • Money Games: Profiting from the Convergence of Sports and Entertainment Best Read || [David M. Carter]
      146 David M. Carter
    Money Games: Profiting from the Convergence of Sports and Entertainment

    One thought on “Money Games: Profiting from the Convergence of Sports and Entertainment

    Leave a Reply

    Your email address will not be published. Required fields are marked *