UnBranding: 100 Branding Lessons for the Age of Disruption

UnBranding Branding Lessons for the Age of Disruption UnBranding breaks through the noise of disruption We live in a transformative time The digital age has given us unlimited access to information and affected all our traditional business relationships

  • Title: UnBranding: 100 Branding Lessons for the Age of Disruption
  • Author: Scott Stratten Alison Stratten
  • ISBN: null
  • Page: 283
  • Format: Kindle Edition
  • UnBranding: 100 Branding Lessons for the Age of Disruption

    UnBranding breaks through the noise of disruption We live in a transformative time The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would be customers Innovation continues to create opportunities for emerging products and servicesUnBranding breaks through the noise of disruption We live in a transformative time The digital age has given us unlimited access to information and affected all our traditional business relationships from how we hire and manage, to how we communicate with our current and would be customers Innovation continues to create opportunities for emerging products and services we never thought possible With all the excitement of our time, comes confusion and fear for many businesses Change can be daunting, and never have we lived in a time where change came so quickly This is the age of disruption it s fast paced, far reaching and is forever changing how we operate, create, connect, and market It s easy to see why brand heads are spinning Businesses are suffering from the next big thing and we re here to help you find the cure UnBranding is about focus it s about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business because innovation is nothing but a bright and shiny new toy, unless it actually works UnBranding is here to remind you that you can t fix rude staff, mediocre products and a poor brand reputation with a fancy new app We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons It s not about going backwards, it s about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind Some topics will include Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It s time for a reality check It s time to solve problems, create connections, and provide value rather than rush strategy just to make headlines UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

    • ↠ UnBranding: 100 Branding Lessons for the Age of Disruption || ↠ PDF Download by ↠ Scott Stratten Alison Stratten
      283 Scott Stratten Alison Stratten
    • thumbnail Title: ↠ UnBranding: 100 Branding Lessons for the Age of Disruption || ↠ PDF Download by ↠ Scott Stratten Alison Stratten
      Posted by:Scott Stratten Alison Stratten
      Published :2019-04-11T22:33:18+00:00

    One thought on “UnBranding: 100 Branding Lessons for the Age of Disruption

    1. Brit Blankenship

      100 fun little brand anecdotes. Positive notes: some stories I hadn't read before, with good small nuggets that aptly apply to branding. However, working in this industry, there were many stories I had read before in other branding material (a good bit right on my daily news from the internet). Sot as many “aha” or “woah so cool” moments as would have happened if I was less familiar with the topic. Also, some of the writers' opinions I completely disagreed with/felt like they were coming [...]

    2. Fabrizio Poli

      A much-needed book that through real stories teaches how to brand yourself and your company. Many think that branding is about fancy logos and pretty colors when in reality it's about people. I thought the 'Pooptrastophe' story (Pg 104) was hilarious and a great branding story for the Hammacher Schlemmer company, that has been around for 169 years! The authors also share some of their personal stories with various brands, including what Lego (Pg 123) did when their son lost one of his Lego mini- [...]

    3. Lisa

      Again Scott and Alison do a great job putting things in perspective for businesses. I love the short chapters because it makes the information more digestible for busy lifestyles. Their advice is spot on.The reason for four stars and not five is I remember most of their examples from the podcast. I would have liked some stories they have not covered, although I do understand that some stories, like with United, are too perfect of an example to not repeat.

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